Carat appointed to the SA Government’s Media Panel


The South Australian Government has appointed Carat Adelaide to its Media Panel, following a detailed tender process.

The win provides Carat Adelaide the opportunity to work on the South Australian Government’s brand media campaigns.

The Panel will work with government clients on all activity outside of functional / non-campaign media.

Speaking on the appointment, Carat Adelaide Managing Director, Vikki Friscic said: “The South Australian Government tender process was extensive and thorough, and I am extremely proud of the work Carat produced throughout the tender process.

“The South Australian Government was looking for future-focused media partners who would work collaboratively with government clients. Carat is a business focused on delivering innovative solutions for our clients and working alongside them to achieve their marketing goals.

“We cannot wait to start work with government clients, and are passionate about delivering the best results possible for the people of South Australia.”

The appointment caps off a brilliant 2018 for Carat Adelaide, realising several new business wins as well as greater alignment with Carat Australia, and several other Dentsu Aegis Network brands.

Carat ANZ Managing Director, Simon Williams said: “Carat is focussed on business intelligence and market first innovation – as such, the South Australian Government is a perfect match for us. Through this extensive process, the team were fixated on disrupting legacy practices and consistently challenging ourselves to do things better and with difference.

“It is this new world approach to performance that will continue to drive progressive client partnerships. We are looking forward to announcing a couple of other client wins in the coming weeks.”

Department of the Premier and Cabinet Communications Director, Jehad Ali, congratulated Carat Adelaide on the appointment.

“After a thorough and independently-evaluated tender process, I am excited by the decision to appoint three South Australian-based businesses to provide advertising media services to the South Australian Government, and congratulate Carat Adelaide on their appointment.

“In selecting a panel of agencies, we open up the opportunity for a wider range of local suppliers to be able to compete for government communications projects.

“The media landscape has changed significantly, and it was crucial we appointed agencies that could deliver contemporary media strategies to efficiently and effectively communicate with local, national and international audiences.”

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