THE RETURN OF THE CARAT TUBE
Welcome to the 2016 Carat Tube edition, our agency’s qualitative analysis of the new TV programming. Our experts cover each TV upfront by evaluating the new shows and returning hits featured by each broadcaster.
Every year, TV upfront season is one of the key moments in the industry where broadcasters show their colors for the fall season. With the dramatic rise of digital, broadcasters must reinvent, innovate and adapt swiftly. Every year, the diversity of presentations proves the continuous dynamism of media and the willingness of our partners to work as close as ever with our clients. Although no major changes have been noticed in the TV space, to the exception of a few highly anticipated new shows, the networks are promising variety in their programming and alignment on the basis of their niche markets. We present to you a recap of the TV programming across the various media groups.