Carat Expands Content, Data and Commerce Capabilities
Carat China continues to expand capabilities in content, data and commerce with a number of significant new hires. The new specialists bring with them a wealth of experience in branded content, data & strategy and ecommerce.
Carat brings in Vincy Chen as Head of EN+, Branded Content, with media and advertising experience of over 17 years, Chen was previously Advertising Director of Discovery Networks Asia-Pacific, Beijing Representative Office, responsible for leading the strategic growth and business development for Discovery channel in China. She played a key role in the Nanjing Calling First Time Film Maker project with Nanjing government, Bear Grylls China Reality Show on Dragon TV with SMG, and Discovery’s partnership with Chevrolet in launching Equinox. Chen is committed to helping brands redefine their content strategy to drive better business value for clients at Carat.
Louie Sun, Ecommerce Group Media Account Director, an ecommerce veteran with a wealth of experience in brand promotion, strategic planning and operation system creation, who was previously Vice Chairman of Fudan MBA Ecommerce Association and Senior Ecommerce Advisor to Shanghai Food Association.
Double Zhang, Ecommerce & Digital Strategy Group Director, with over 14 years of experience in advertising across international and local clients. She will focus on providing integrated digital solutions connecting ecommerce and social, to unlock more diverse marketing value for clients.
CEO, Ellen Hou commented “The pace of change in the digital economy and China’s dynamic business environment mean we continue to invest in capabilities that will deliver competitive advantage for our clients. With media investment shifting from traditional channels, we continue to redefine how communications can deliver experiences that connect brands and people. Content, data and commerce are critical components as we create more holistic, integrated solutions for clients.”
The new additions to Carat all bring significant expertise and support the delivery of an ‘end to end’ communication ecosystem. Drawing on data and insight to build a picture of people’s content consumption behavior across platforms and screens, as well as connecting brand content to commerce.