Lights, camera, action: the unexpected rise of live online video
Facebook and Twitter are no longer simply text platforms but mobile video channels battling to turn consumers away from TV
Live online video seems to have shot unexpectedly to the top of the media industry’s priorities this month, but experts who missed the subject off their trends lists needn’t feel embarrassed. In a rare interview, Facebook’s senior management recently admitted that even they only saw the opportunity themselves when they were reviewing internal data back in February.
Twitter’s Periscope app is a perfect fit with its aspiration to be the best possible “live connection to culture” for users (and indeed for non-users), but its recently announced NFL live streaming sponsorship is a radical new play beyond that. Twitter will no longer just be a place to discuss the live TV you’re watching, it will be the place you go to watch that content in the first place.