Interflora & Heart Promote Grandparents Day with Mark Wright
To celebrate the annual Grandparent’s Day in October, Interflora teamed up with Heart Radio to create an emotive campaign with on air, online and social content featuring Mark Wright and his Nanny Pat.
Over the course of a week, Heart DJ’s asked listeners to upload a selfie of them with their own grandparents and show how much they mean to them and to be in with the chance to win flowers every day for a year.
Alongside the on-air promotion, Interflora also filmed an I Heart My Grandparents video starring Mark Wright and his very own Nanny Pat which was hosted on Interflora.co.uk, Heart.co.uk and through both parties’ social channels.
The online campaign complimented the radio by encouraging sharing of clips of the video and a national brand TV campaign ran alongside the activity for widespread reach.